Here We Are...with Luci

10 Do's & Don'ts of Great Customer Service

As you may know, one of my many hats is that of a decor consultant. Currently, I am working on a flip house, as well as prepping for several new projects (it's been hectic!). The success of a renovation is measured by the details of the finished project (just ask Jeff Lewis, star of the television show, Flipping Out).

Over the last few years, I've dealt with dozens of trade people, from plumbers, tile workers, craftsmen, stone installers, to carpenters, landscapers, merchandisers, and more. My approach to each vendor is to treat them with respect, be on-time with payment, and strive toward a mutual dialogue to achieve the desired result. I've hired, fired, recommended, referred, and cultivated ongoing business relationships. I've learned a lot along the way as I've been the recipient of customer service that runs the gamut from excellent to decent to shockingly poor.

If you run or own a business of any kind, let these Do's & Don'ts for great customer service help you gain and maintain repeat clients:

1. Do what you say you are going to do

2. Don't try to amend the agreed upon transaction along the way

3. Do what you are hired to do as close in time as possible to the original agreement

4. Don't tell a customer who is on a deadline that you can't deliver because you've decided to go on vacation, pick up your kid from college, etc.; remember TIME IS $ FOR EVERYONE and the person with the $ is the boss!

5. Do ask questions about the project, order, selection, etc. (VERY IMPORTANT: Something may seem obvious, but clarifying could make the difference between right and wrong in the final result.)

6. Don't expect the customer to accept YOUR oversight/mistake in YOUR area of expertise. This is not a way to build loyalty. TIP: People (aka customers) realize things happen, so always try to offer a remedy or an option to alleviate an issue; it goes a loooong way to building a business relationship.

7. Do admit it if you make a mistake or run into a problem; being up front with a negative will garner loyalty

8. Don't put the onus of a problem on your employees; no one sounds good passing the buck onto another who has no power to change or amend the situation

9. Do return phone calls and emails immediately, or make a phone date to discuss issues, a new order, etc.; don't leave a customer hanging in limbo waiting on answers - deal with it sooner, rather than later - AND read the entire email

10. Do treat your customers with respect and appreciation; say THANK YOU when they refer someone, make a payment, use your service, tweet about you or your company, etc.

BONUS: Under-promise and over-deliver... Even small details go a long way to cultivating a business relationship!

Ultimately, it's about keeping your paying customers happy. You don't have to give away the store, but be mindful that you are treating people in the best possible way under the circumstance. A customer taken for granted is a customer lost to you forever. And remember, even the smallest of business owners are now subject to a national platform of ratings, reviews, comments... Word of mouth, good and bad, can travel as fast as the push of a button.

Did I forget anything? Have you had a great experience that business owners can learn from or implement? How about a really bad one? What is your customer service philosophy? Share with us!

DECOR TIP: One of the best ways to lend pop and value to any home is the use of natural stone. There is no alternative that looks quite as beautiful or makes such a statement, even in a small bathroom.

Lisa Kasper, Entrepreneur: Making Scents Of It All

CLICK Here to Listen to the Here We Are radio show episode, Lisa Kasper, Entrepreneur: Making Scents Of It All.

Are you new to business? Thinking of starting one? Not sure what comes first? Then this is the show for you! Learn from Lisa Kasper, owner of Blue Moon Candles and Eden's Alchemy Bathworks, as she generously shares her experiences in starting and running a business.

Get a glimpse of how she runs her companies and the natural, hand-crafted standards that go into each product she sells. The Eden's Alchemy bath and body care line are free of synthethic chemicals. [If you took the recent "count" challenge in the HWA article, What's Your Number? An Easy First Step To Living Chemical Free, you'll know that this is a refreshing option to the phthalate, paraben, and formaldehyde laden items that permeate much of the beauty care industry.]

During the show, this eco-friendly, candle maven lights the way for other women who have business dreams and goals... With an easy-to-apply approach, Lisa offers useful tips on how to recognize your passion, sets out three important steps to planning, explains the value of patience, and clarifies preparation vs. planning. In helping you make scents of it all, she describes passion as, "...an intense driving feeling." It doesn't matter what your business interest is, learn from someone who is doing what they love and making money at it!

Giveaway Alert: During the show, Lisa reveals a "secret word." Listen to the show soon, then email her the secret word (through either of her websites; one email per person please) to be included in a random drawing [end date is Oct. 31, 2011]. The gift will be an Eden's Alchemy 8 oz. Nutrient Rich Body Butter, in the winners choice of fragrance. Mmmm!

Lisa Kasper is the creative force behind Blue Moon Candles. Since starting her candle business in Southern California over ten years ago she has been finding inspiration in surprising places and redefining Eco-conscious candles with an edgy style. Lisa believes that Candlelight should be an affordable luxury everyone can enjoy. Her latest venture, Eden's Alchemy Bathworks, was created after searching for an answer to her daughter's struggle with eczema and asthma. The Eden's Alchemy product line of natural bath and body daily indulgences is free of synthetic chemicals, good for you and the environment, too!

Note: You may remember Lisa from an early HWA spotlight article, Blue Moon Candles Glow Green and Bright.

Bonus: Need to rediscover your passion? Check out Part 5 of the Live Your Life Out Loud series, Passion: Relight Your Fire.

There Is No "I" In Between

Things often happen in 3's... You bump into the same person three times in one week, you lose three things in a day, three invitations show up for the same weekend, etc. This theory can be applied in so many instances; often it manifests in a simple incident that has no significance until the third occurrence. Then we say, "That is the third time I've heard ___!"

Over the last few weeks, this happened to me when I heard three different business women using the incorrect phrase, "Between you and I." [NOTE: It is incorrect because "between" is a preposition which requires the objective case, "me," not the subjective case, "I."] By the third time that I heard this grammatical error, I thought, "Aha! This is an opportunity to share my quick and easy way to remember the correct use of this phrase with the Here We Are readers!" 

So... Next time you are expressing an opinion, sharing a secret, or commenting in a business meeting, don't be tempted by the "evil I." Remember, there is no letter "I" in the word "between," BUT between you and me, there are plenty of EEEEEEEEEEEEEE's to help you avoid this very common mistake.

If you like this tip, share it with others in your social network!

Moving? The "Must Do's & Don'ts" of Staging and Selling A Home

CLICK HERE to Listen to the Here We Are Radio Show episode, Moving? The "Must Do's & Don'ts" of Staging & Selling A Home with Real Estate and Home Staging Expert, Susan Devaney, CEO of Moving Mavins.

If you are thinking about selling your home, or you have the overwhelming task of moving a senior family member, this is the show for you...

First, Susan walks us through important Must Do's & Don'ts of staging and selling a house with clear direction, specific advice, and helpful suggestions for getting it all done. Learn how to "see your own home," keep money in your pocket, give your house universal appeal, and implement safeguards.

Next, she shares the unique Moving Mavins process of relocating an elderly family member with dignity. Find out how her company handles this difficult and often, emotional transitional phase to obtain a smooth, successful moving experience for all involved. 

Selling a house is a business decision for you and your family. You need every advantage in today's slumping economy and Real Estate market. No matter where you are in the moving cycle, this show will give you a new perspective on your house, AND a checklist that will save you time, money, and stress!

Saying "Thank You" Is An Important Handwritten, Emailed, or Spoken Must DO

"Thank You" are two simple words that are quite important to use at any time, but especially in business. There is no excuse for abandoning this MUST DO step in any deserving interaction. If and when you skip this step, you align yourself with the risk of negative connotations. In today's fast paced and impolite society, using these words will help you stand out from the brusque and busy crowd.

Don't assume your gratitude is implied, or that you took care of it in an earlier email or phone conversation. Always follow-up AFTER another person has made an effort on your behalf.

You must say "Thank you" whether it took someone 2 minutes or 2 hours to: offer you their time; answer a question(s); connect you with another person; help you save or make money; give you an opportunity; send you a gift; share their expertise; or anything else that benefits you. Use the format that you find easiest to get the job done... It can be a handwritten note, a typed letter, a simple email, or a quick phone call; and in some cases, even a text message will suffice. Try to follow-up immediately, but if time passes, remember that it's never too late to express yourself. 

No matter the form, it is the substance of a "thank you" and its intent that carries your message loud and clear. 

Grandma's Handyman Service: Good Mission, Great Work, Grand Lady!

Featured Article - 

WOMB: Woman On A Mission In Business

There are women who work, and then there are women who see work as part of a natural progression of life. Meet Yvonne Costin, the Here We Are featured Woman On a Mission in Business. 

 

Yvonne and her company, Grandma's Handyman Service, are an example of flexibility, imagination, and application of doing one's best with what life has taught them. From the many submissions for the HWA WOMB feature, Yvonne caught our eye as a woman in business who takes charge, makes strides, and lives her life out loud by using her business to prosper while helping others.

Grandma's Handyman Service, based in Denver, Colorado, is exactly what it sounds like, but with a careful eye and a personal touch by "Grandma" herself, Yvonne. With over 50 years of business experience, this 70 year young business woman founded her company in 2004 with a mission to "provide essential home repair and maintenance services to all, but especially to seniors and single women." The company is fully insured and bonded, and each of the technicians have to pass a national background check. 

Yvonne understands that her customers expect great workmanship when they hire her company, and she is committed to meeting their expectations. What they may not know is that this is about more than hiring a contractor by picking a name out of the phone book, it's about the mission to build a relationship of comfort, honesty, and trust with the workers who ring their doorbell. It is definitely working, take one glance at the testimonials and you'll see that Grandma's workers receive their reviews by name.

Don't let the glowing smile fool you, she has seen tough times in life and in business. A recent widow after 38 years of marriage, the grandmother to seven children, and having worked since the age of 15 in an ever changing corporate climate, Yvonne was kind enough to share her hard-earned wisdom. When asked what the biggest obstacle in business has been, she recounted her experience:

In Buffalo, NY, in the late 1960's, I did make a little less money and had to work a little harder than a man in the same position...When I arrived in Denver in 1970 and tried to find a job in advertising or the media, I was laughed at, literally. "We don't hire a woman above a secretarial capacity." It didn't matter what the accomplishments were. But, I didn't let that stop me. I just kept going like I didn't even notice it. Fortunately, times changed and it has gotten better, but not all better. In business, I think we have to be feminine but not flirty in order to be believed. When we are young, I think that we are self-conscious of our femaleness when working with men. As we get older, it does not seem to matter and being in business is easier. We shouldn't try to mimic men, we should be ourselves as we can bring a different perspective to any business venture.

This gutsy attitude also served her well when faced with the unexpected responsibility of raising her 2 year old granddaughter, Angelina. This little girl had a rough start in life - but having been graced with a strong and loving grandmother - she is now a thriving, lovely young woman about to begin college this fall. Over the years, Yvonne taught the shy Angelina that, "she can be whatever she wants to be; that no one can make her happy, that happiness comes from within." Worthy advice for all of us to follow.

Wisdom like this comes from experience, both one's own, and having the primary influence in one's life instill the message. Like Yvonne to Angelina, this grandmother/granddaughter relationship is similar to the one Yvonne shared with her own grandmother, Angelina N., a "rock and my inspiration." When Yvonne struggled with a childhood experience of being told she would "not amount to anything," her grandmother taught her, "You show them, you show them that you are better than they are!" Yvonne learned to conquer whatever came her way by telling the naysayers, "Just watch me!" While the generation may have changed, this lesson is one to remember. 

With no plans to retire from this growing business, a thriving family, the wisdom and the strength to face future challenges, there is no stopping "Grandma." The next time you think about something negative someone said, or prevent yourself from making strides, think about Yvonne's message, "Just watch me!"

This Woman On Mission in Business sets an excellent example of a good mission to help people feel safe, great work to solve their home problems, and a grand lady who keeps on marching. We're watching, Yvonne, and we thank you for sharing your experience so that others may learn from you.

You Can Be An "Eventual Millionaire" With Careful Planning, Dollars, & Sense!

CLICK HERE to listen to my interview with Jaime Tardy, the Eventual Millionaire, on the Here We Are radio show... It's about much more than money!

Are you interested in changing the direction of your life into one you've been dreaming about? Maybe you want to work from home to spend more time with your children? Start a new business? Pay off the mountain of bills flying through your front door each month? Then this show is for you!

Learn from Jaime's honest account of her very recognizable past situation and how she turned it into her ideal life. This personal and business coach, as well as the founder of the Eventual Millionaire philosophy, tells us how you can get out of debt, create the lifestyle you want, AND step onto the path to become a millionaire.

To help us understand this journey, Jaime details Steps 1, 2, and 3 of how and what it means to be an "Eventual Millionaire." You will be stunned at how the planning, dollars, and sense of it all adds up to a winning program.

We also learn that if you change your habits, overcome the emotions, things can change, and you will reap the rewards. BONUS: It's free to listen to this very valuable advice - so don't delay - start on the journey today. 

Jaime Tardy is living proof that it can be done... Before you know it, you, too, "can be enjoying your life on your own terms" as an Eventual Millionaire!

 

Caridad Pineiro: Awakening Sinful Fury Page By Page

CLICK HERE to listen to my interview of author Caridad Pineiro on the Here We Are radio show. 

This New York Times and USA Today best-selling author wrote her first book in the fifth grade and now has over twenty published novels and novellas, plus more on the way! Caridad is a very busy woman who graciously shares her tips on how to make "busy = productive"...not easy, but do-able!

Join us to hear her approach on handling a family, and two successful careers; one as an attorney and one as an author. Take a page from this talented lady on life, career, and writing.

We also talk about "passion," but not the seductive kind you'll find in The Calling Vampire Novels. Instead, Caridad opens up about taking her passion - stories on a page - and turning it into her many books for the world to bite into and savor. Whether you are a fan, a writer, or struggling with how to make the most of your own passion (no matter what it may be), this interview offers tasty bits on how you, too, can move toward the next level. 

While we wait until November 2010, for her upcoming release of Stronger Than Sin, awaken your fury (sinful or not!) by applying Caridad's Pineiro's heartfelt advice that you can easily use today!

La Ishá: A Truly Timeless Beauty Line

Featured Article - WOMB: Woman On a Mission in Business 

Meet Sharon Gnatt Epel, the first Here We Are featured Woman On a Mission in Business. We are proud and excited to introduce Sharon and her outstanding product line, La Ishá - Timeless Beauty Through Healthy Alternatives. One look at her gorgeous skin and you say to yourself, "I'll use what she is using!"

Sharon was selected for WOMB because she epitomizes today's woman in business who takes charge, makes strides, and lives her life out loud by using her business to prosper while helping others. This accomplished woman blends together her experience, education, and determination to establish La Ishá as a company that supports both green practices and women's causes while offering a beauty line that is safe and effective for women over 35.

Her passion to support women to achieve their full potential is the foundation for the creation of La Ishá. Sharon is dedicated to the "empowerment, education, well-being, and independence of women everywhere." The care, research, and reliance on nature combined with good corporate practices are reflected in the quality of her products. What is going on at La Ishá is more than skin deep, it is a mission to develop "natural high-performance skincare that enhances beauty without the use of ingredients that sacrifice long or short-term health." 

La Ishá products are unique from products you will find on a store shelf or at a department store counter. They are made to order in small batches from an ingredient list that reads like a who's who of natural beauty stars including pomegranate and rose hip seed oils, essential oils of rose and sandalwood, Vitamin E, Amber and more; most are organically derived. It is also important to stress this product line does NOT contain synthetic chemicals or preservatives, fillers, artificial colors, chemical fragrances, phthalates, parabens, or any known potential cancer-causing agents.

While priced at the higher end, the purity and effectiveness of the quality ingredients make these long-lasting products worth every penny. The eye-dropper applicators work to control the small amount of product needed for each application. The packaging is lovely and can be recycled. Over the last several months, I have thoroughly tested the following three La Ishá products:

The Orange-Coconut Face Polish exfoliates dead skin cells with a sugar base and smells as tasty as a poolside drink. To maximize the moisturizing properties of the base oils, I used this product at night before bed. Apply warm water to cleansed skin, apply a dime size amount of the polish, leave it on for a few minutes, gently scrub the sugar crystals in a circular motion, rinse off, lightly pat dry. (Avoid eye area.) The remainder of the oils will penetrate your skin leaving it feeling refreshed and smooth in the morning. This is a treat without the pina colada calories!

The Gentle Aromatherapy Face Wash is indeed gentle but packs an amazing cleansing punch. A few drops is all you need to wash away the day. I found that beyond being an effective cleanser, the aroma-therapeutic benefits had me reaching for this cleanser every night. Good for your skin and your spirit!

The Pomegranate Moisture Booster is 100% Pure Organic Pomegranate Seed Oil. It is an unadulterated, full-strength "must have" item to add to facial moisturizer. If you aren't sure where to start with this line, this is a good choice to sample La Ishá's purity. Not only is it cost effective, it is easy to add to your favorite moisturizer for some extra potency. I added it to a number of different moisturizers and saw an immediate improvement in my skin each time I used it. A natural way to supercharge your beauty routine!

All the La Ishá products are "Created by Women for Women." The Breast SOS serum may put Sharon ahead of the beauty and health industry. Recently, a study published in the January 2010 issue of Cancer Prevention Research, found that pomegranates may "stop or slow down the growth of breast cancer." CBS News 4 in Denver featured the study in this video clip. Breast SOS is the first "all-natural, synthetic-free topical skincare formulation designed to support the beauty and health of the breast and dècolletè areas."

Sharon stated in a recent press release that, "While these studies are further examples of cutting edge scientific developments in women's health care, La Ishá skin care products are not intended to be substitutes for medical care women with cancer are receiving and are not drugs. We do however, believe in the health benefits of pomegranates and hold out hope that science will continue to discover links to this incredible fruit and cancer prevention in women." For every mother, sister, daughter, aunt, and grandmother, we hope along with you, Sharon.

The time has come for this truly timeless beauty line that places the interests and well being of its customers ahead of the bottom line. La Ishá, with Sharon Gnatt Epel at the helm, is a trailblazing company offering safer alternatives for women by creating natural, organic skincare products that are effective, support good health, and enhance beauty at the same time.

The WOMB Feature Blooms: Introducing "Woman On a Mission in Business"

Here We Are is looking for women who are taking charge, making strides, and living their lives out loud by using their businesses to prosper and help others.

As Here We Are grows, our mission to help busy women make their lives better, brighter, and easier, continues to bloom. We are proud to introduce our new feature, WOMB, Woman On a Mission in Business.

Don't be a shrinking violet, you don't have to run a multimillion dollar international corporation or be Mother Teresa (and I mean that in the best of ways), but you must have a mission. The splintering of media into a multitude of avenues means every bit of exposure and attention counts these days. If the seeds of your passion are already planted, then the WOMB guidelines will be easy for you to follow.

HWA wants to help you blossom by focusing on your products, services, or knowledge, and the passion that drives your mission. It is our way of helping you run the world. We want to know about you, learn from you, and share your message.

Here are the basic WOMB guidelines (for more details on how to apply, please see the entire WOMB guidelines):

1. You must be a Woman who owns her own business (sorry fellows, this one is for the gals only).

2. You must have an active business website, i.e., "coming soon, under construction, etc." sites are not eligible.

3. There is no limit to the type of businesses which can apply, but a mission must exist. If you don't know what I mean by this, you don't have a mission.

4. Your business can be a start-up, small, mid, or large size one; not-for-profit is fine, too.

5. You and your company can be anywhere in the world, but all communications must be done in English via email.

6. If you are new to HWA, please be a flower in our garden by becoming a HWA email subscriber and friend/fan the HWA page on FB.

The "announcements section" of the January: A New Page article promo'd the upcoming WOMB spotlight. The internet is a great way to draw attention to your mission. Yesterday,   blogger, Bill Van Loan, surprised us by showcasing this coming feature on his blog with very kind words and much appreciated link-love. Thank you, Bill! 

NOTE: The first 2010 WOMB company has been selected and will be featured soon. We are currently looking for the second 2010 WOMB.

Let HWA sprinkle a little water on your garden as you grow and put down roots!

Face To Face Meetings: Are You Seeing AND Being Seen?

Are you experiencing less attentiveness and manners during a face to face meeting? Do you leave feeling like the time could have been more productive? It seems that the more we connect on-line, the less we are connecting in person, both literally and figuratively. It might be time to brush up on a few tried and true techniques to help maximize your up close and personal business opportunities. 

Examine my recent guest post, Eye Contact: Optimizing The I To Eye Connection. There has been quite a bit of activity over this post at the Indie Business Blog, my gracious host for this article. You can't change the behavior of others, but you can increase the potential to make a connection with awareness and a bit of practice.

Are you recognizing a difference in people's face-to-face business etiquette? Are social media, wireless activity, and today's fast paced lifestyle contributing factors? Does it make you want to shout, "Put down the Blackberry and look at me," when in a meeting?

Eye it up and tell us how you see it.

Email Etiquette: Give Good Message

We all know that moment at the computer when the decision to press "send" makes you stop and think...hmmmm. Is what I wrote clear? Did I write too much? Not enough? Does it "sound" rude? How much time is too long to reply? These and other common issues can be easily addressed with a few rules of email etiquette. Hitting "send" knowing you've been clear in your message can be as simple as the press of a button.

1. Say "Please and Thank you" - There is never a valid reason for bad manners. Even though it is an electronic message, you are still touching people with your words. This is an opportunity to impart goodwill and pleasantries with little effort.

2. Spelling Counts - Always spell-check. 'Nuff said.

3. The Proof is in The Pudding - Or in this case, the meaning. Take the time to read and re-read your message. Often you will find grammatical errors, use of an incorrect word, and unfinished ideas. Our brains work faster than we can type.

4. Don't "Drunk" Email - Stay off the computer after the after-dinner-drinks or else you might send the wrong message, literally and figuratively.

5. All Caps = Yelling! - No one likes to be yelled at in any form. An occasional word or two for emphasis is okay, but be sure it fits the meaning.

Head Shots: Not Just For Actors Anymore

Social Networking Site Photos: How To Make Your "Profile Picture" Go From Blank To Beautiful

In our visually oriented society, it is more true than ever that a picture is worth a thousand words. The Internet is the new permanent record, so make your record the best it can be. A professional head shot is a tool you can use again and again on the Internet and in the "real world."

Anyone who has ever joined an Internet group or social networking site understands the moment of selecting a profile picture. You might think to yourself, "Should I go with a casual one taken at Uncle Pete's house last summer? What about that fun photo out on the boat with the wind in my hair? Maybe my college graduation picture still looks like me?" (Ahem, maybe NOT!)

While we write on Twitter, Facebook, LinkedIn, Digg, and numerous other sites that request a picture, it is the visual of each person that further connects us to each other. Think about how and what your "connection picture" is telling others about you.

Ask yourself, "When was the last time I sat for a professional picture?" If your answer is "at the Sears family photo-day extravaganza in 1979," it has been too long and you probably could use a clear, up-to-date picture. It is also helpful to have a favicon, i.e., favorite icon, of your image for web use; however, let's just focus on an image of the real you for now.

After years of commercial print modeling and acting, I have learned, by trial and error, about the process of taking a good picture. Because I needed a new photo for the web and Here We Are media, I went through this whole process again this winter. So if you are in need of a professional photo for the web, your workplace ID, press releases, or resume applications, here are some steps to help you prepare in a snap, flash past any anxiety, and develop a confident new profile picture.

BEFORE The Shoot

1. Find the "Right" Photographer: Sounds simple enough, but the right one for you can be hard to find. Besides considering cost, availability, and location, you must also consider personality. Is this someone with whom you feel comfortable or do they give you the creeps? This element is probably the most important aspect because if you aren't comfortable in a room with the photographer, you most definitely will not be comfortable when they peer through a lens at you.

Ask if he/she will come to you. Digital photography makes this option a much easier task than it used to be, although there may be an up-charge for this service. It never hurts to inquire.

If you see a picture of someone you know and it is a good representation of them, find out who shot it. This is an easy way to begin narrowing down the selection. Always ask to see their portfolio - make sure they show you one with "people" subjects, not still-life or products.

Discuss backdrops, settings, and lighting with the photographer before your shoot day. Look at the selection, and agree on your objectives for the photo. This will help with the overall feel of the picture. 

2. Mirror Mirror on The Wall: Take a good hard look. Is this the hair, face, teeth, you want staring back at you from your photo? If so, great, you are set. Most of us are not that lucky. Time to have an honest evaluation and take action. It is good to prepare at least two months in advance before the shoot date.

Hair: If you have been meaning to get rid of the ponytail or grow out the bob, then this is the time (this may require a few extra months). Talk to a professional stylist about a good look for you. Don't forget to ask about color - gray hair never makes anyone look young - the Silver Foxes of the world look sophisticated, if this isn't you, get thee to a colorist (or find a box at the supermarket and wash those grays right out of your hair.)

Face: I have 3 words for you about looking good in a photo. Skin, Skin, Skin! Age doesn't matter if your skin is acne free, moisturized, and glowing. You will shine no matter if you have crows feet or close-set eyes. Without good skin, you are sunk because makeup works best on good skin and retouching can't add that certain something that comes from within. This glow is only reflected by healthy, hydrated skin.

Chubby cheeks an issue? It may be time to drop five or ten pounds. This can only make you feel better when you see the photos. Losing a few pounds is a photographic benefit because anything round appears rounder in photos - not sure why, but it does. Be proactive and leave the bagel at the bakery.

Teeth: Try to get them as white as you can without people calling you "choppers." There are plenty of over the counter whiteners that can do the trick at a low price point. Start a while before your shoot date to get the maximum whitening result.

DURING The Shoot

3. What To Wear: Begin this step by deciding what not to wear. Focus on what will show waist up (in most cases, head and shoulders only will end up in the picture but be prepared). No crazy prints, bold stripes, zigzags, company insignias (unless it's your own company), checks, or over-the-top jewelry EVER. These just don't work because they take the spotlight away from you and while they are memorable, it is not what you want people to remember. 

Bring a number of changes. Be sure to include a few pieces with texture, various necklines, a suit (if appropriate), and several colors that look good on you AND that you feel good wearing. If a yellow blouse makes you appear sallow but the texture and neckline are perfect, pass on it and keep looking. Simple is best, fit is important, be sure it is clothing you would choose to wear out and about.

A warm smile and bright eyes with a plain top, blouse, or shirt speaks volumes. It's about you, not the outfit.

4. Makeup: Everyone needs some in pictures. If you can do your own, make sure it is up to date and correctly applied. If you need help in this department, find a makeup artist but be sure to stress that you want to look like yourself, just better, not an ad campaign for a makeup line. Most photographers have a few makeup artists they can recommend. Again, ask to see a portfolio. Tip: Hire them to do your makeup before the shoot for another event and see how you like the results. 

5. Hair: If the makeup person also does hair, this is a bonus; otherwise, get your hair done, not cut, the day of the shoot. Remember, you have been preparing...get a cut a few weeks before and you won't look like you got your hair cut to take the picture. It will appear more natural, like it will be when you meet people.

6: Face The Camera: Look into the lens and smile (do take some non-smiling shots, too). Act confident and happy to be there; do this and you will see a difference in the photos. If you are nervous or scared, the pictures will show this negative energy.

You have done all the preparation necessary; your hair looks great, your makeup sparkles, your teeth are white - take a deep breath and relax. Trick: If your face is tightening up and you are faking a smile, look away from the camera, close your eyes, and whistle big exaggerated whistles. This will help relax the facial muscles.

Trust the photographer when they tell you to lower your chin or tilt your head. Move slowly for them as they give you adjustments. Think about looking "pretty, handsome, glowing, etc." and you will...the camera can read your energy. It sounds kooky, but it is true.

AFTER The Shoot

7. First Glance: Don't freak out. No one likes to see themselves in pictures. Look for the ones that show your energy and personality. These are usually the best pictures. Just because one might show a bigger smile, if it lacks energy, pass on it. Try to narrow it down to 3 or 4; then narrow it down to 2. Look for pictures with 2 different tops, one smiling, one serious, etc. This is all you will probably need. 

8. Touch Ups: While this is commonplace, be sure the end result looks like you when you walk into a room. Yes, your hair is perfect in the picture, but the overall image should reflect who you are. Don't make the mistake of asking for so much airbrushing, touch up, Photoshop that when you pop up at a party, people think you took the picture 20 years ago. This defeats the whole purpose. 

Good luck, have fun, and remember to enjoy the experience...you are capturing a moment you will never have again. Make the most of this time, be happy to be there, and you will be proud to fill in your blank profile picture with your beautiful new photo!

Social Networking: How The Net Tangles Up The Workplace

Click here to listen to the "Social Networking" episode at Here We Are Radio.

Facebook, MySpace, Twitter, LinkedIn, "texting", emails, and other social networking sites are tangling up the workplace for employers. If you have employees or are thinking of hiring personnel, you need to know how to navigate this sticky web. Here We Are Radio Guest, Christopher M. Farella, Esq., helps us navigate this complex and exploding area of the law.

You can listen from this page by clicking on the link at the top ("Click here") or visit the Here We Are Show page at Blog Talk Radio. Whatever the topic, you will come away with valuable information that you can easily implement into your busy life! Thanks for joining us and remember to leave your questions or comments.

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Watch for and tune in to our upcoming radio show in September, "Much To Do About Divorce -- Positioning Yourself Before You Ask or Are Asked." Our guest, matrimonial attorney, Judith A. Hartz, Esq., will fill us in on what to do and what not to do before or after the difficult decision to divorce is made.

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{This legal information is being presented by Here We Are as a service to its readers and is for educational purposes only. It is not intended to constitute legal advice. It is not meant to substitute for competent legal counsel from a licensed attorney in your state. You should neither act nor rely on any of the information without first consulting a lawyer who will apply the current laws to your specific circumstance or situation.}

Mind Map: Driving The Road To Success

March 2009 Indie Beauty Tag Party

Feeling caught in a maze of ideas and "things to do" for a big project or venture? Not sure which way to turn? A Mind Map can lead you in a clear direction.

The Tag Party subject for March is to share a "how to" on any subject. After much thought about what I might be able to share with you, dear Readers, I realized that my successful "projects" have one thing in common, a Mind Map. Ease on down the road with me for a fun and FREE way to approach a big objective, a giant sized project, or a desired venture that you have already begun or might be thinking about starting.

Wait! Don't drive off the exit ramp because you don't have time to add something new to your daily commute...By cruising through these steps, your Mind Map will keep you on the road to success!

GET YOUR MOTOR RUNNIN'...

Neutral: The Parts Department

• Pencils, pens, colored markers (if you have some), a highlighter pen.
• Paper - the larger, the better (a sketch pad works well). Or use my super-fancy equipment trick-- tape together four 8.5 x 11 inch plain sheets of paper.
• Your MIND -- make sure your imagination button is turned up to High.
• An uninterrupted block of time (30-45 minutes max) in a comfortable chair.
• A hot cup of tea or coffee to keep the pistons pumping.

First Gear: A Mind Map IS

A way to put a lot of information together in a collective, but separated, format to help you see "the big picture." Look at it as an outline that will drive you from Point A to Point Z via necessary routes while you also stop to explore various off-the-beaten paths.

Second Gear: A Mind Map IS NOT

A list of everyday "to-do's," a diary, a vision board, or a "wish list" of things you would like to have happen to you. There are probably more examples, but you get the idea.

NOTE: There are many ways one can do a Mind Map, and after doing a few of them, you will find your own best technique. This exercise is a way to put rubber on the road to start driving toward your destination. Don't be surprised by very elaborate or detailed examples you'll find on the web; these will make you crash into a ditch before you start. That being said, let's shift into third.

HEAD OUT ON THE HIGHWAY...

Third Gear: Driving Straight

Step on it Stan! (FYI: Stan is my imaginary chauffeur.) Sit down in your comfy seat with your imagination cranking, take the pen in hand, write down your destination in the middle of the paper. Your destination is your objective, project name, or venture; it is the one thing you want to make happen or achieve. For example, it could be to launch a website, plan your wedding, or get a new job.

LOOKIN' FOR ADVENTURE...

Fourth Gear: Turning Right

To reach your destination, you need to take a complex route and simplify the required ideas, tasks, and chores. This first simplification step is the body of your Mind Map (no pun intended).

Working outward from your center "destination," let your mind spit out the BIGGER ideas, tasks, chores, people you know, technology you can use or need, places to visit, required reading, classes and seminars to attend, and anything else pertinent to your project. Draw lines connecting the center to each of your listed categories. Don't worry if you have two or twenty, write down as many as you can think of -- there is no limit. 

When you are satisfied that you have listed all of the potential categories, be happy, you have completed the first simplification step. You have just created the major highways, bridges, and tunnels that will lead you to your destination.

AND WHATEVER COMES OUR WAY...

Fifth Gear: Turning Left

The second simplification step can be a bumpier road; slow down and take your time. A Mind Map has no roads blocked by judgments, impossibility, or improbability.

Don't stop to focus on the destination, stay on the highways, bridges, and tunnels moving OUTWARD from your destination. This may seem counter-intuitive, but you are on your way!

Working in no particular order, begin by listing the SMALLER ideas, tasks, chores, etc., that fall under each specific category that you created in the first simplification step. Write down all the things that are needed to fulfill that particular category, be specific and detailed.

Shift into neutral and let your engine spin freely as you write everything down. Go crazy with this part, you were born to be wild. Keep going...There is more to get out of your head even if it doesn't seem organized, logical, or possible. The only requirement is to fill each category with everything that you can think of doing. When you circle back to the same items over and over, you are done with this step. Reward yourself and stop to add some air in your tires...You have just created the bridle paths, roads, cul-de-sacs, avenues, boulevards, rivers, and streams of the map.

You can also think of each of the items in the second step as the tires on an 18 wheel truck (the truck cab, storage container, and load are the bigger categories from the first step). Each tire spins separately, but all 18 have to work together to carry the truck down the major highways, over the bridges, and through the tunnels to reach its ultimate destination. If one tire isn't filled with air the rest suffer making the trip more difficult...So fill them up!

YEAH DARLIN' GO MAKE IT HAPPEN...

Reverse: Reading The Map

Now that everything is on the paper, look at it. This is your road map to success. At this fork in the road, you will now work from the outside toward the center. If you'd like, use your colored markers to associate similar ideas, tasks, and chores under your categories. Use whatever color coding works for you. It is helpful to code by the easiest items to the more difficult ones, then code by the items you can do first, second, third, etc.

Pin up the Mind Map where you can see it every day. Put the pedal to the metal and allocate time to work on your destination by completing the items one by one. Don't be discouraged by the amount listed on your Mind Map. A complete Mind Map often contains items that take time to work up to and finish. As you roll along, you might find that some items become unnecessary or new ones pop up. Keep steering toward the center.

At this point, there is no exact or correct direction except to continue working on the items you wrote down in the second step. Let them be your guide to which way you turn next. Do each item and as you eliminate them you will eventually end up back at a bigger category.

You will pick up speed as you arrive at each of the bigger categories, use your highlighter to check them off when you get there. Soon, you will be checking all of them off...When that happens, you have arrived!! You have driven yourself to your destination. Congratulations!

I hope this "how to" helps you create your own Mind Map to drive you to your destination with success. 

Every road trip needs some inspirational music and right now, I'm betting you need some inspiration for your ride.

Back Into Drive: Next Stop

Truck on over and check out Donna Maria Coles Johnson's own "How To" at Indie Business. Can't wait to learn something new!

Ten Websites To Help You Grow Your Business

Are you thinking of starting your own business? Already have a business but could use some websites tips that will make your work easier? The following are 10 of my favorite, easy to use websites that help me grow and maintain my businesses, Holly Woods 'N Vines, Botanical Lifestyle Enhancers (a natural bath, body, and home product co.) and LUCIMAC Productions (the co. that brings you Here We Are).

You may recognize some of these sites; I hope you will explore the others:

1. Typepad: If it wasn't for Typepad, you would not be reading this blog entry. It is an easy to use platform with lots of bells and whistles. There is a bit of a learning curve, but after a few tries, you quickly get the hang of it.

2. U.S. Patent and Trademark Office: How do you have a business without a name? You can start a business without applying for a trademark; but this topic is better explored early. Don't spend money, time, and resources only to find out later that there is a similar business using your name. This link gives you all the info you need to know before you select a name, and then what to do with it if you want to apply for a Trademark.

NOTE: Listen for our upcoming Here We Are Radio Show, we will be discussing, "What's Your Name?...Picking a Business Name & What To Do With It Next." No worries, we will post the air date on Here We Are.

3. Chrisg: The blogging guru, Chris Garrett, teaches all things blog related. If you are at all interested in starting or improving a blog for your business, learn from the master.

4 and 5. Boot Strap Babes: The name says it all. You, too, can Boot Strap your way to success, especially if you follow the advice of the Babes themselves, Donna Maria Coles Johnson and Jamila White. (Sorry, this promising site is no longer active.) And don't forget the suggested site listed on Here We Are, Indie Business where you will find another list of more great websites to add to your selection. Both blogs are packed with information, resources, and helpful discussions no matter what business you are in or thinking about starting.

6. Indie Biz Chicks: Crissy Heron is the Indie Biz Chick offering up terrific podcasts and entries to help you figure it all out. If you are wondering where to find answers about starting your "dream" business, stop by and click around, you will find them.

7. Twitter: Yes, I recently got on board the crazy train of micro-blogging. It takes a little time and practice to see results, but I have met people I would never have met without Tweeting on Twitter. I strongly suggest sticking to business matters, offering helpful information, RT (= re-tweeting) others Tweets to help get out their message, etc. If you are not sure about it yet, then at least sign up to reserve your business or blog name.

8. Dale and Thomas Popcorn: I mentioned this popcorn before as a fun holiday gift. It is a very responsive company with a great product line that I also use to send thank you gifts to business associates. Sadly, they have discontinued their Pop Club point system, BUT they are still fast at delivery, have never misplaced or sent an incorrect order, PLUS everybody who receives the popcorn likes it. What's not to like about that?

9. Staples: Tried and true office staples, PLUS free delivery for purchases over $50-; coupon specials to save money; large product selection; and great sales. Spend your valuable time building your business instead of walking the aisles looking at paper and ink.

10. American Express: Don't leave home without it...ever. The best credit card for great member benefits on travel, shopping, card protection, expense reports, and on and on and on.

As mentioned in favorite #5: The following blog, run by the Indie Beauty Network Founder and President, Donna Maria Coles Johnson, is also listing her favorite business sites to help you grow your business. We are kicking off a Tag Party for February to share information in a fun and free way to learn how to improve and grow your business.

TAG, YOU ARE IT at the Indie Business Blog!

Check it out and add your own to our list in the comments section. Wishing you much success!!!

Everything Old Is New Again…Checking Up On The Bill After Your Next Check Up

Major credit card companies have Loyalty Point programs, airlines have Frequent Flyer miles, and even grocery stores have Super-Saver cards for regular customers.  Rewarding repeat customers has become a tradition in our consumer driven society. Whether you never leave home without it, or the more you buy, the more you fly, at least you feel like a valued customer. In reality, even though we are just account numbers to a big company, many seem to get the idea that if you appreciate your customers they will come back.  So it is surprising when local services fail miserably when they actually have a personal, face-to-face opportunity to build loyalty.  
 
A funny thing happened on the way to the doctor last week, and I don’t mean “Ha Ha” or that I hit my elbow funny…When I checked in at the front desk, the receptionist pulled out a bill. I asked if this was today’s bill, and she snippily said, “No, it is from your last visit.” I explained that this was the first time I was seeing it, whereupon she basically accused me of lying about not getting the copy that was “in the mail.” After examining the charges and corresponding insurance gibberish, I did owe a difference. But as I was pulling out my wallet something kept bothering me (you know that feeling from your gut that chants, “something’s not right, something’s not right”).

I took a second look and discovered that they were charging me as a NEW patient, when in fact I was a returning or OLD patient.  I stated this fact and explained that the bill was $50- too much, and I was happy to pay the bill less the $50 NEW patient fee.  Not good enough…it seems they have a policy that if you haven’t been to see the doctor in over a year, then you are a NEW patient again and they charge you an extra $50.  HMMM…“So you are penalizing your returning patients for not being sick?” I asked.   

After listening to a lot of empty, nonsensical explanations about their “policy,” I then learned that the doctor went out of town on a conference and wasn’t even there for my appointment.  I took a deep breath, put my wallet back in my purse, got my keys out, and drove home.  It is almost a week and I am still awaiting a call from the office manager to resolve this issue.  

With so many choices available to consumers these days, and in this current economic slump, businesses and service professionals would do well to remember the old adage, “the customer is always right,” institute the belief, “it is easier to keep a regular customer than to get a new one,” and offer the simple phrase, “please come again.”  Next time you open your wallet, treat it like a microscope and examine the quality of recognition, appreciation, and reward for your patronage.